災(zāi)情過后，本以為奢侈品銷量會(huì)有所低迷?？勺蛉杖鸸淞艘蝗?，購物的人還挺多，Chanel門口還排起了長(zhǎng)隊(duì)，聽說又漲價(jià)了，這是要把災(zāi)情期間的損失補(bǔ)回來嗎？

  提起高奢，是不是腦海里很快浮現(xiàn)的就是它的品牌專屬色。Hermès橙、Burberry棕、Tiffany藍(lán)，Cartier紅……品牌非常用心打造自己的專屬色，利用顏色給人們傳遞一種品牌態(tài)度，提升品牌識(shí)別度。

  品牌專屬色

  橙色：Hermès的自信

  愛馬仕包包作為奢侈品的鼻祖地位，是每個(gè)女人的夢(mèng)想。醒目的橙色，熱情洋溢，充滿自信的光芒。

  黑白:Chanel的優(yōu)雅

  當(dāng)我常說黑色包容一切，白色亦然。它們的美無懈可擊，無比和諧。在舞會(huì)上，身穿黑色或白色的女子永遠(yuǎn)都是焦點(diǎn)。——可可香奈兒（Coco Chanel）

  紅色：Cartier的深情

  情不知所起，一往而深。唯美的愛情熾熱如火，在任何時(shí)候，卡地亞的紅盒子就是珍藏、誓言與愛情的象征。

  藍(lán)色：Tiffany的少女情懷

  藍(lán)色充滿好奇和靈動(dòng)、青春與憧憬。獨(dú)特的知更鳥蛋藍(lán)被運(yùn)用在Tiffany的營(yíng)銷活動(dòng)、廣告、包裝以及產(chǎn)品上，成為品牌的靈魂色。

  顏色對(duì)于品牌來說，就如同是它們的DNA。一提到這個(gè)顏色，就能想到這個(gè)牌子。界龍藝術(shù)為品牌制作專屬的顏色DNA數(shù)據(jù)配方，并將色彩配方準(zhǔn)確地運(yùn)用到每一個(gè)印刷品中。

  界龍藝術(shù)打造色彩DNA

  1，顏色精細(xì)

  在實(shí)驗(yàn)室用專業(yè)的分光光度儀對(duì)目標(biāo)色進(jìn)行數(shù)據(jù)分析，測(cè)出LAB值，在色域空間里找到顏色對(duì)應(yīng)值。依托公司強(qiáng)大的油墨配方數(shù)據(jù)庫，得出專屬油墨的數(shù)據(jù)配方。

  2，色彩統(tǒng)一

  為了保證油墨在任何承印物上的展色效果統(tǒng)一，我們對(duì)印刷的基材進(jìn)行白度、色相及性能的檢測(cè)，充分了解承印物的特性，根據(jù)承印物的吸墨性判斷著色效果及墨層厚度調(diào)整配方。每一批次印刷生產(chǎn)前都要對(duì)紙張、油墨進(jìn)行檢測(cè)，確定配方的標(biāo)準(zhǔn)。

  界龍藝術(shù)運(yùn)用智能化配墨系統(tǒng)調(diào)配出的油墨具備合適色彩飽和度及印刷適性，確保生產(chǎn)過程中印刷顏色更穩(wěn)定，油墨取用更精細(xì)，每一批次印刷的顏色都能高度統(tǒng)一。

  3，安全可靠

  每一個(gè)實(shí)驗(yàn)配方，每一次印刷實(shí)操數(shù)據(jù)，都由檔案室留樣歸檔。建立品牌專屬的色彩數(shù)據(jù)庫。

  我們有安全的數(shù)字文件管理流程，工作區(qū)有專門的保密工作室，確保生產(chǎn)過程安全可靠。

  梵高說：總有顏色會(huì)讓另一種顏色閃光，他們像一對(duì)愛人，讓對(duì)方變得完整。不同的色彩表達(dá)使得品牌更加清晰、深刻地印在人們心里。

  色彩會(huì)說話，品牌背后都是仔細(xì)打磨的工匠之心，界龍藝術(shù)成就品牌經(jīng)典。

      After the disaster, I thought that sales of luxury goods would be sluggish. But yesterday I went to IFC for a stroll. There were quite a lot of people shopping. There was a long queue at Chanel's door. I heard that the price has risen again. Is this to make up for the losses during the disaster?
  When it comes to high luxury, is it the brand exclusive color that quickly comes to mind? Hermès orange, Burberry brown, Tiffany blue, Cartier red... the brand is very careful to create its own exclusive colors, using colors to convey a brand attitude to people and enhance brand recognition.
  Brand exclusive color
  Orange: Hermès' self-confidence
  As the originator of luxury goods, Hermes bags are the dream of every woman. Eye-catching orange, full of enthusiasm, full of confident light.
  Black and white: Chanel's elegance
  When I often say that black is inclusive of everything, so is white. Their beauty is impeccable and harmonious. At the dance party, women in black or white are always the focus. -Coco Chanel (Coco Chanel)
  Red: Cartier’s affection
  Love doesn't know where it started, but it grows deeper. Aesthetic love is as hot as fire. At any time, Cartier's red box is a symbol of collection, vows and love.
  Blue: Tiffany’s girlish feelings
  Blue is full of curiosity and agility, youth and longing. The unique robin egg blue is used in Tiffany's marketing activities, advertising, packaging and products, becoming the soul color of the brand.
  Colors are like their DNA for brands. When you mention this color, you can think of this brand. Jielong Art produces exclusive color DNA data formulas for the brand, and accurately applies the color formulas to each printed matter.
  Jielong Art creates color DNA
  1, fine color
  Analyze the target color data with a professional spectrophotometer in the laboratory, measure the LAB value, and find the color corresponding value in the color gamut space. Relying on the company's powerful ink formula database, data formulas for exclusive inks can be obtained.
  2, uniform color
      In order to ensure the uniform color development effect of the ink on any substrate, we test the whiteness, hue and performance of the printed substrate, fully understand the characteristics of the substrate, and judge the coloring effect and ink layer according to the ink absorption of the substrate Thickness adjustment formula. Before each batch of printing and production, the paper and ink must be tested to determine the formula standard.
  Jielong Art uses an intelligent ink-dispensing system to formulate inks with appropriate color saturation and printability to ensure that the printing colors are more stable during the production process, the inks are more refined, and the colors of each batch of printing can be highly unified.
  3, safe and reliable
  Every experimental formula and every printing actual operation data will be kept and archived by the archives room. Establish a brand-specific color database.
  We have a secure digital file management process, and a dedicated confidential studio in the work area to ensure that the production process is safe and reliable.
  Van Gogh said: There is always a color that will make another color shine. They are like a pair of lovers, making each other complete. Different color expressions make the brand more clearly and deeply imprinted in people's hearts.
  Color can speak, behind the brand is the heart of carefully polished craftsmen, and the art of Jielong makes the brand classic.